Bernard Goldberg, 28 years with the American TV network, CBS, explains why elitist news organisations like the BBC need help seeing their bias.
They don’t think that their positions on the most controversial issues of our time are liberal positions. They think they’re mainstream positions, because all their friends in the bubble think the same way as they do. They think everything to the right of center is conservative. Correct. And everything to the left of center is moderate and mainstream. That’s how crazy it is.
And that’s why you can go up to these people and say, ‘Well, there’s a liberal bias.’ And they’ll say, ‘No there isn’t. And anybody who says there is, is a conservative ideologue and that’s the only reason they’re saying it.’ They don’t look at themselves because it’s as if you asked a fish what it’s like to be wet all day. And the fish says, ‘What do you mean wet? What’s wet?’ The fish has no concept of wet because he has no other frame of reference. Well, these people live in the same type of environment. And that’s why–that’s why fixing the problem themselves is so incredibly difficult.
Goldberg is interviewed on the CBS-fisking blog RatherBiased. Much of the interview features US news but one will have no difficulty seeing a familiar pattern. (What’s missing is the license fee.) Goldberg was largely frozen out by his former TV newsies after his book Bias was published a few years back. They closed ranks real quick-like. Even Larry King refused to have him on. Bias sold a gazillion copies anyway because it resonated with many Americans. His follow-up to this is Arrogance. Hmmm. I wonder what he’ll name the next one?