
This post has a look back to 2005 when Richard Curtis was given a platform by the BBC to campaign against ‘poverty’. It looks at the BBC’s response to questions about the impartiality of allowing Curtis to, as some might say, hijack the BBC and then it looks at whether the BBC has actually changed its ways or does it still take part in campaigns run by certain organisations?
Dvelopment Aid is political…..
Outrage as Britain’s foreign aid bill goes UP as other countries make cuts
Statistics from the Organisation for Economic Cooperation and Development showed that aid handouts by the world’s 24 richest nations fell by four per cent last year to a total of £83billion as austerity-hit governments tightened expenditure.
At home the figures provoked renewed criticism of the Coalition’s £10billion annual aid budget, which is due to continue rising while most other Whitehall departments are forced to make savings.
The ‘ONE’ poverty campaign, founded by Bono, argues that governmental development assistance “plays a critical role in the fight against extreme poverty and disease”.
And it works relentlessly to influence government decisions and policy:
‘Our three million members around the world take action. They click petitions, make phone calls, write letters, attend rallies – to demand solutions from their governments. Your voice alone may struggle to be heard, but our voices together are hard to ignore.’

Development Aid is political on many levels….both international and domestic….those who campaign to alleviate poverty by ‘persuading‘ governments to alter their policies are engaged in that political debate….and the BBC has allowed itself to be used as a platform by these campaigns to further their political aims.
The ‘Make Poverty History’ campaign group had the passionate support of Richard Curtis, author of many television series and not a few campaigning films about poverty broadcast by the BBC….as well as creating a film entitled No Pressure which was released by the 10:10 campaign in Britain to promote climate change politics. The film depicted a series of scenes in which people – including school-children – were asked if they were going to participate in 10:10 campaign. Those who indicated they weren’t planning to do so were told “no pressure” and then blown up at the press of a red button.
‘Make Poverty History’ itself was controversial….Ofcom declared: ‘We have reached the unavoidable conclusion that Make Poverty History is a body whose objects are wholly or mainly political. Make Poverty History is therefore prohibited from advertising on television or radio.’

Wikipedia tells us that the various national Make Poverty History campaigns are part of the international Global Call to Action Against Poverty campaign and similar campaigns which exist in other countries under different names.
The campaign is generally a coalition of aid and development agencies which work together to raise awareness of global poverty and achieve policy change by the government.
The Make Poverty History campaign aims…….to increase awareness and pressure governments into taking actions towards relieving absolute poverty.

Make Poverty History set out to put pressure on politicians at the 31st G8 summit in Gleneagles, Scotland on July 6, 2005.…Bob Geldof’s Live8 was also involved in the same process:
Bob organised Live8 in 2005. ’This series of ten concerts, with an estimated global audience of 3 billion, were timed to put pressure on G8 leaders, who went on to make many significant poverty alleviation pledges at the Gleneagles G8 summit. Today Bob works closely with ONE, lobbying leaders to keep these promises.’
The BBC of course broadcast Live8 but they also broadcast programmes by Richard Curtis written specifically to promote the agenda of ‘Make Poverty History’.

The campaign was given a high profile launch on British television on New Year’s Day 2005 in a special edition of The Vicar of Dibley, written by Richard Curtis, who pledged support for the campaign during 2005. The same issues were highlighted in Curtis’ television drama The Girl in the Café, in an episode broadcast on June 25 on the BBC One channel in the UK on the HBO channel in the U.S. and on ABC TV in Australia.
The BBC looked at issues of impartiality surrounding these programmes in its 2007 review ‘From Seesaw To Wagon Wheel’.
The Guardian reports that ‘From Seesaw to Wagon Wheel concluded that the BBC should be wary of being hijacked by single-issue causes, after reviewing examples including with The Vicar of Dibley and the Make Poverty History campaign.
The report criticised the BBC for the amount of coverage it gave to the Make Poverty History campaign in 2005, which culminated with the Live 8 concerts and an Africa season of programmes.
Today’s report said that nowhere in the episode was it pointed out that the writer Richard Curtis was himself spearheading the Make Poverty History campaign.
“The implication was that the cause was universal and uncontroversial, whereas the Make Poverty History website made clear that it had contentious political goals,” the report added.
One unnamed BBC executive was quoted as saying that impartiality in the Africa season, also broadcast in 2005, was as “safe as a blood bank in the hands of Dracula”, the report added.’
Here are some of the BBC’s own thoughts on impartiality from Seesaw To Wagon Wheel:
Controller Editorial Policy at the time, Stephen Whittle, commented that this global music event [Live8] with a political message was a good example of ‘a contemporary challenge’ to impartiality. ‘
Impartiality is most obviously at risk in areas of sharp public controversy. But there is a less visible risk, demanding particular vigilance, when programmes purport to reflect a consensus for ‘the common good’, or become involved with campaigns.
When there seems to be consensus, impartiality may therefore seem redundant. Yet this is often where it is urgently needed – indeed, consensus can arguably pose a greater threat to impartiality than sharply-defined debate.
Programmes that are in league with campaigns have no place on the BBC, because of the inherent loss of full editorial control……‘it was not seen as appropriate for the BBC to be actively campaigning on a given subject, whether that be for a better NHS or for better school dinners, for example, but it was perfectly appropriate to supply facts or follow an individual on those campaigns’
Global, celebrity-driven mass entertainment in ‘a good cause’ is a bright new star in the political and broadcasting firmament, and the BBC is perhaps the organisation best equipped to be involved. Major issues of impartiality will always arise.
This comment is of especial interest as it accurately predicts the future…
Live8 was not a one-off. It was the future writ large. Next time it will be a spectacular about conservation, cruelty to children or climate change. The challenge for the BBC will be how to both be involved and maintain an appropriate distance.
Recognising the future is one thing, doing something about it another….has the BBC learnt its lesson after Live8, the Vicar of Dibley and The Girl In The Café?
It seems not: Curtis is back again with a new campaigning film, Mary and Martha:

Following his didactic 2005 film The Girl in the Cafe (set against the backdrop of a G8 summit and designed to tie in with the global Make Poverty History campaign), Curtis has now made a new movie, Mary and Martha, about the preventable disease malaria – and he’s pulled in an A-list cast to help (being shown on the BBC and US channel HBO).
“At first I just wanted to raise money,” he continues. “But I’m a great believer in protest and the difference it can make. I think it’s all our jobs to make our governments look at the bigger issues as well as the immediate ones.”
Here the ‘One’ organisation suggests what it hopes Curtis’s new film will achieve in mobilising the public to pressurise politicians:
‘Speaking purely with a critic’s cap, I might argue with our brilliant friend (Love Actually screenwriter and Make Poverty History/Live8/Comic Relief hero) Richard Curtis about making Hilary Swank’s Mary more audacious when she debuts as a citizen advocate at a US Senate committee meeting. Nonetheless, when Mary realizes that even suburban moms like her have the power to make an impact, it’s a moment to which every ONE member can relate. That scene made me realize that, although I may not be working directly on the ground in Africa, every phone call, in-district meeting or public event we participate in to further Millennium Development Goal really does add up!’
Here ‘One’ promotes a film by ‘Why Poverty’ which is also screened by the BBC as part of a huge world wide campaign…amongst many, many other Media organisations, the BBC also broadcasting debates on the merits of aid.
‘Why Poverty’ explains what its films are about, here, while the film’s director, Bo Lindquist, is well ‘on message’ and asks ‘Do you want to be part of something…what will you tell your children when they ask what you did to relieve poverty?…it’s an important question.’
He shares his own thoughts on what he thinks Bono and Geldof achieved and why he thinks doing nothing in the face of extreme poverty isn’t an option.
….So not neutral on that.
30 years fighting against poverty
Nov 24th, 2012 9:00 AM UTC
By Saira O’Mallie
I’m proud to work for ONE. In the few months I’ve been here, I’ve seen some amazing achievements and steps taken towards our goal of ending extreme poverty.
So I’ll be tuning in to Why Poverty? Give Us The Money, a behind-the-scenes look at 30 years of Bob Geldof and Bono’s campaign against poverty. Without them, I wouldn’t be at ONE. I can’t wait to hear how they made it happen.
If you watch, I’d love to know what you think and if it raises any questions for you. But really I hope it gives you some ammunition.
Why Poverty? Give Us The Money will be on BBC4 in the UK on Sunday 25 December at 9pm GMT/UTC. To find about broadcasts in other countries visit the Why Poverty? website.
You can also watch BBC World Service Why Poverty? debate on Saturday 24 November at 20:05 pm GMT/UTC. Find out more on the BBC website
It is clear from that that Development Aid is all about the politics and that the Media play an enormous part in the pressure applied to politicians….and that the BBC is going beyond explaining and reporting the issues and is actively participating…beyond the fund raising of Comic Relief and Red Nose Day.
Curtis’s film is designed to influence people and make them join the campaign in one way or another…it is not just an ‘interesting story’ to fill some time in the TV schedules…but is an interesting story which has a political agenda attached…and there is a big difference between the two….
…as the BBC itself does recognise:
Programmes that are in league with campaigns have no place on the BBC, because of the inherent loss of full editorial control……‘it was not seen as appropriate for the BBC to be actively campaigning on a given subject, whether that be for a better NHS or for better school dinners, for example, but it was perfectly appropriate to supply facts or follow an individual on those campaigns’