For the second year running, the US version of the BBC website has won the top award in the US for its international news coverage. Nobody else has the same 80 years of infrastructure, or can bring in content from other branches of their network, but don’t take my word for it.
BBC.com won the accolade for overall excellence, with its online operation described by the judges as “uniquely situated” to cover world events.
In their citation, the Peabody judges highlighted the BBC’s global reach and long history of covering events in all corners of the world.
The award for BBC.com comes after a year of increased focus on news operations in the US.
Steve Herrmann, editor of the BBC News website, said the Peabody Award was “fantastic news”.
“It is recognition of BBC News as a whole against very strong competition. Investment into BBC.com has helped us expand our operations in the Washington bureau to create an even better showcase for BBC News for audiences in North America.”
Well, that is part of their remit, bringing the UK to the world. But let’s face it: this is all done in the search for ad revenue – evil profit. Good thing the BBC isn’t as sacred as the NHS, for which no profit motive shall be permitted.
The best part:
Online journalists now work at the heart of the BBC’s Washington DC hub, offering news and feature content aimed at US audiences more directly than ever before.
As well as covering news from across the US and Canada, the team produces bespoke online video and text features for the BBC’s international Magazine section, which launched in September 2011.
The US operation is backed by wider BBC News website teams in the UK providing expert coverage of wider global affairs, technology, science and nature, health and the arts.
Once you’re done wiping the tears of laughter from your eyes, discuss.